Kirana Club is a dedicated platform tailored to address the challenges faced by Kirana store owners in managing their shops. Specifically, I will delve into the creation of the Indian Kirana League, a quiz competition that attracted participation from over 1 Lakh Kirana stores. This competition not only contributed to the app’s enhanced user retention but also positively impacted the Daily Active Users (DAU) to Monthly Active Users (MAU) ratio.
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